Best Ecommerce Website Builders for Better SEO: A Comparative Review
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July 18, 2024
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Do you know that 93% of online experiences begin with a search? Thus, having a search-optimized ecommerce website is no longer an option, it’s a necessity! It helps your customers to know you exist and becomes super easy for them to find you. A study by BrightEdge says that organic search drives 30% of all ecommerce traffic, compared to just 7% from paid search. Imagine the amount of sales you would lose if your ecommerce store is buried deep in the search results!
And this is where ecommerce website builders come to the rescue. By using the powerful SEO tools that come along with the website builders, you climb the search rankings and get the eyeballs your store deserves.
The big question – there are many leading ecommerce platforms out there, choosing the one for your website can be difficult. The simple answer is, it depends on your specific need. Thus, we have curated a list of the top 10 platforms with their features. Go through this and pick the one that’s closest to your requirements and you’re all set.
| Sr. No.12345678910 | eCommerce PlatformShopifyWixSquarespaceBigCommerceWooCommerceShift4ShopSquare OnlineGoDaddyVolusionWeebly | Pricing$19-$2200$16 – $159 $23 – $65$39 – $399$5 – $ 1000$29 – $1999$0 to $79$145$35 to custom$0 to $29 | Best ForEasy & quickSmall businesses on a budgetSmall businessesBig ecommerceManaging ecommerce on a WordPress siteSmall business & more featuresCombined selling with Square POSNo design/tech experienceBuilt-in analyticsAffordable ecommerce website |
When it comes to building an ecommerce website, simplicity is often the key. Being able to just drag and drop the pre-designed elements to create your online space would be a great idea, right? That’s Shopify. You can customize colors, fonts, and images with ease through an intuitive interface that guides you every step of the way.
$19 per month (Basic) to $2200 per month (Shopify Plus)
Flexible Plugins: Shopify provides plugins for almost everything. The variety of plugins offered let you customize your shop and extend its functionality.
Super easy: You can build your website in just a matter of a few days with Shopify. You can choose from the offered templates, add your products, write content and you’re ready. If writing content is the challenge, you can use Proco for writing amazing ecommerce content.
It’s code free: Since coding is not for all, it should not be a barrier. Shopify works code-free for you with its drag and drop functionality.
Blog boost: Shopify simplifies SEO with its integrated blogging platform. You can write and share your blogs through the same platform for simplified SEO efforts.
Google Analytics: Since Google Analytics is already integrated, you get insights into your store’s performance, can track key metrics like visitor behavior, conversion rates, and marketing campaign effectiveness.
Limited crawl control: Shopify keeps your robots.txt file locked. It might affect your ranking as you cannot control how search engines index your site.
URL structuring: Shopify has its own URL structure and it can often add parameters that aren’t search engine friendly. While customization of some elements is possible, the flexibility is restricted.
G2: 4.4 (4496 reviews)
Trustpilot: 1.6 (2038 reviews)
Wix is another leading ecommerce platform builder that provides drag-and-drop functionality and a range of website templates. Additionally, you can leverage its advanced features like inventory tracking and abandoned cart emails. However, it does have some restrictions around integrating thirdy-party services.
$16 (Light) to $159 (Business Elite)
Templates: Wix provides 800+ customizable and SEO-friendly templates.
SEO tools: It comes packed with built-in tools that help boost website ranking.
Social media integration: You can integrate social media accounts and sell on them simultaneously.
Premium: You cannot access ecommerce features in its free plan.
Storage: As you grow, you’ll need to update your existing plan as each plan has a storage limit.
G2: 4.2 (1646 ratings)
Trustpilot: 4.3 (136 ratings)
Squarespace is also a no code ecommerce website builder offering drag-and-drop functionality for building a website. It’s known for the user-friendly interface and features like bookings and subscription-based services for your website. Squarespace websites are mobile-friendly and let you customize the URLs too.
$23 (Personal) to $65 (Advanced Commerce)
Blogging: It comes with a blogging feature integrated.
Dynamic selling: You can sell digital as well as physical products.
Free domain: It provides free domains along with your annual plan.
Support: Users often complain about its customer support team.
Product limitation: It’s not suitable for your store if you sell a large number of products.
Limited features: It lacks features like autosave, undo, etc.
G2: 4.4 (1050 reviews)
Trustpilot: 1.5 (865 reviews)
As it name goes, BigCommerce is a popular ecommerce platform best for large ecommerce businesses or those who have plans to scale in the future. It comes packed with so many ecommerce features and payment gateways. It boasts all-in-one omnichannel capabilities so you can mark your presence across marketplaces, social commerce and search engines.
$39 (Standard) to $399 (Pro)
Quick: It has AI features that help save a lot of time.
SEO: Good ecommerce platform for SEO due to the URLs which are SEO-friendly.
Payment methods: It comes with over 40 payment methods integrated.
Sale limit: Each plan comes with a sale limit and you’ll need to upgrade as you scale.
Loading time: The website loading time might increase as your products increase.
G2: 4.2 (496 reviews)
Trustpilot: 1.5 (412 reviews)
If you have an existing WordPress site, you can easily turn it into an ecommerce store through this open-source plugin. WooCommerce is quite customizable with its design and features. It’s a great choice for content-rich websites that also prioritize security with SSL certificates.
$5 to $1000 (all ecommerce features)
Customizable: Due to access to WordPress features, WooCommerce is highly customizable.
Mobile app: It can be managed from your mobile too.
SEO ready: It provides all features like meta descriptions that help you rank high.
Plugins: It works with WordPress so you must understand the plugins. Additionally, you rely on plugins for using different features.
G2: 4.4 (1133 reviews)
Trustpilot: 1.9 (78 reviews)
Shift4Shop is owned by the payment process company Shift4 and thus it boasts great transaction experience for customers and sellers. It comes with multiple SEO features, SSL certificate and AI-powered fraud protection. It caters to diverse selling needs of yours by providing everything from inventory management to dropshipping support.
$29 (Basic) to $1999 (Enterprise)
Free: It gives free access to all features.
Less integrations: All essential ecommerce website features are provided built-in.
Dynamic pricing: It allows custom pricing for different customer groups.
Learning curve: You might take some time to learn using Shift4Shop.
Support: There have been complaints regarding the customer support.
G2: 3.9 (33 reviews)
Trustpilot: 1.8 (15 reviews)
Square Online is another platform that provides you great SEO features for optimization. It is particularly differentiated by its point of sale system for physical and online stores. Additionally, there are no extra payment charges as the payment system is managed by Square.
$0 to $79 (Premium)
Free: You can start with a free plan.
Seamless sales: With Square POS, you can sell offline as well as online.
Inventory management: It provides an important feature that saves you from running out of stock.
Limited features: When you are on a free plan.
Learning curve: Some users find the platform functionality difficult to understand.
G2: 4.3 (16 reviews)
Yes, while not a popular ecommerce platform as yet, even GoDaddy provides ecommerce website building capabilities with its drag and drop feature and customizable templates. It’s a good option for the beginners but not suitable for big stores due to the limited number of features.
$145 for ecommerce websites
Free start: Pay only when you start fulfilling orders.
All-in-one platform: From website hosting to email hosting of your site, you can do everything on one platform.
Customized shipping payment: You can decide on various types of payments for shipping.
Not for scaling: Not a great choice if you plan to scale due to its limited features.
Learning curve: Significant number of users find the platform difficult to use.
G2: 4.1 (181 reviews)
Volusion is one of the most user-friendly, SEO-ready ecommerce website builder platforms. It also provides drag and drop functionality and boasts mobile-responsive website creation with features like inventory management, abandoned cart, integrated CRM, etc.
$35 (Personal) to Custom (Prime)
Feature-rich: It’s a feature rich platform esp. for SEO purposes.
Tutorials: It comes with tutorials around using its features for maximum benefits.
Integrations: Integrations like Amazon and Facebook let you reach a lot more customers.
Loading time: At times, the loading time of Volusion site is longer than normal.
Integration: Some users face technical issues with the functioning of third-party integrations.
G2: 3.2 (65 reviews)
Trustpilot: 1.3 (378 reviews)
Weebly is your go-to ecommerce website builder if you’re on a budget. Even with its free plan, you get access to plenty of ecommerce features. You get access to all essential features and integrations on Weebly, like built-in blogging, site map control, meta description editing, etc.
$0 to $29 (Performance)
Free: You can start your ecommerce website with a free plan.
App: A mobile app is also available for fast shopping experience.
Application center: It has an application center for adding more features to your store.
Themes: You get a lesser number of themes when compared to other ecommerce platforms.
Support: Users are unhappy with the customer support.
G2: 4.2 (459 reviews)
Trustpilot: 1.5 (676 reviews)
Once your ecommerce website is up, the next step is to boost its SEO. Most of the ecommerce website builders come along with SEO tools to boost the ranking. However, a crucial part of even beginning your SEO efforts is generating high-quality content on a consistent basis. One of the best ways to generate relevant content fast while not getting distracted from your ecommerce business is to utilize AI for content generation.
A tool like Proco is an excellent option for SEO content generation for ecommerce for various reasons:
Your choice for an ecommerce website builder heavily depends on your ecommerce experience, the size of your ecommerce business and what exactly you’re looking for in your website (the features). The above list comprises free options as well as options for enterprise size ecommerce businesses. It’s a great idea to use an ecommerce website builder with an SEO content generation tool like Proco for leveraging the full potential of your ecommerce business.
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