Branding for Talent Management Company

Black Drongo Casting wanted to stand out in the casting & talent management industry. They were full of talent & ambition but their digital presence didn’t reflect the amazing work they were doing in the casting field. That’s when we stepped in. Here are the highlights of our collaboration,

• A brand new logo that tells their story
• Consistent branding across all channels
• Growth in Instagram engagement; attracting talents & clients
• Positive feedback on their refreshed identity

The Challenge: Being Seen and Remembered

The casting and talent management industry sets high expectations, one of which is the need to position ourselves as the very best in the field. And that’s exactly what Black Drongo Casting was struggling with. They had the talent, but their brand didn’t reflect it.

Their social media was not connecting with the right audience, and they were worried about missing vast opportunities. So, they wanted a visual identity to match their potential.

Our Approach: Building Black Drongo’s Identity

We dug deep into their story, values, and vision. We came up with a branding strategy that brought up all of their platforms together. We changed their Instagram into a space that showcased their work, attracted talent, and drew new clients.

Services Rendered

Logo Design

• We designed a unique and visually appealing logo that tells Black Drongo Casting’s story
• We made sure it aligns with their values- professionalism, creativity, and trust

Branding

• We created comprehensive brand guidelines to create a consistent identity
• We made sure all touchpoints conveyed professionalism and creativity
• We established a unified look and feel that helped them stand out from the rest

Strategic Social Media Management

• We came up with engaging, high-quality, and visually appealing content to showcase the brand’s personality and expertise
• We revamped and managed their Instagram account
• We built a solid online presence that attracted both talents and clients

The Results

• A new logo that became the centerpiece of their identity
• Stronger brand recognition that gained trust & visibility within the casting and entertainment industry
• A boost in social media engagement, like more likes, comments, and inquiries from talents and clients

With a solid foundation, we helped Black Drongo Casting to take on bigger opportunities. If you want to boost your brand like this, contact us today for workable strategies!