Branding and PPC for Customized Fashion Brand

Custom Karigar, a personalized gifting brand wanted a strong brand identity and an easy-to-use e-commerce platform. They asked for their visual style to be more professional and the online shopping experience to be seamless to attract more customers and convert.

• Designed a simple, memorable logo
• Built a consistent brand identity
• Developed an easy-to-use e-commerce website
• Optimized the website for all devices

The Challenge: Enhancing Visibility in Crowded Gifting Market

Custom Karigar’s most challenging part was not having a clear brand identity. Their brand lacked a personal touch, which is very important for businesses that are into customization. It was difficult for them to stand out in the competitive gifting market.

They also needed a seamless e-commerce website to give a smooth shopping experience for their customers. The existing setup left their customers confused while browsing and bounced. So, they missed a lot of potential sales, despite doing some amazing work.

Our Approach: Building a Strong, Personal Brand Identity & Seamless E-Commerce Site

We wanted Custom Karigar’s identity to reflect their personalization expertise. We planned to create a logo that represents their work, and an e-commerce website that is seamless to navigate, has an easy checkout process, and is visually appealing for the customers to notice and purchase.

Services Rendered

Logo Design

• We made a logo design that reflected their idea of personalized gifting.
• It was creative, visually appealing, easy to recognize, and aligned with the brand’s vision.

Brand Identity Development

• We developed a complete brand identity and made sure it was consistent across all customer interactions.
• The colors that we used, the fonts, and the design elements reflected a warm and inviting feel.

Website Design & Development

• We started by designing a user-friendly E-Commerce website that was easier for customers to navigate, find the products, customize the gifts, and place the order.
• We ensured the product descriptions were easy to read and the customization options were simple to make.
• We optimized the website for a seamless experience on all devices.

The Results

• We strengthened the brand identity and made it more recognizable
• We enhanced the customer experience through easier navigation and a smoother shopping process
• The functional e-commerce site led to higher conversions.
• A professional and consistent brand presence improved the brand’s market positioning

If you want help with building a website that generates leads and boosts sales, contact us.