Branding for Content Agency

Ideation Ink is a content creation agency that works with several brands across industries to turn ideas into strong, engaging content. But their own brand didn’t reflect the creativity they delivered for others. We stepped in and designed their logo and created a full brand identity system.

• Designed a new logo that reflected their core work
• Made sure the visual style reflected both strategy and digital
• Created a brand identity that works across print & digital
• Positioned the brand as a professional, building client trust

The Big Problem: Great Work, But No Visual Identity

Ideation Ink, the content agency, was professional and the best at what they did. They concentrated more on their clients and didn’t think of doing any branding for themselves. They had no proper logo, no consistent style and no brand identity to make them instantly recognisable.

Though they got other work through word of mouth, the lack of a brand identity made them lose potential clients.

The Turning Point: Building A Strong Brand Identity

To begin with, we planned to design a logo and build a brand system around it. We made sure the design will be easy to use across every platform, i.e, website, pitch decks, social posts, and business cards.

The Strategy

Logo Design

• We created a logo. The visual combined a pen nib and an exclamation point. It reflected the agency’s core work
• We chose the yellow round background to make the logo pop up
• We designed the logo to work across all formats- print, digital, merch, and social

  

Brand Identity System

• We built a clean, structured identity system around the logo
• We defined the fonts, colours, and layout to ensure consistency
• We made sure the visual was modern, attention-grabbing, and easy to use across different formats.

The Outcome

• We built a clean, structured brand identity system around the logo
• We defined the fonts, colours, and layout rules to ensure consistency
• We made sure the design was modern and easy to apply
• Ideation Ink finally got a brand identity of its own.