Marketing Collaterals for Packaging Manufacturing

Mangalam Print Pack is a packaging solutions provider and regularly takes part in trade shows and industry events. The team did not have proper on-ground sales collateral that reflected their scale or capabilities. We stepped in to enhance the brand presence and support the company’s marketing efforts by designing a brochure and standees.

• Designed a professional brochure for the sales team
• Created eye-catching standees for event use
• Improved communication of services and value
• Increased visibility at exhibitions and trade shows

The Big Problem: No Sales Collateral; No Credibility

Mangalam Print Pack’s packaging services were much admired for their quality and consistency. But their marketing material did not show it. At events, their standees did not grab attention or explain what they do.

Sales conversations lacked direction because there was no proper brochure in place. Their visuals didn’t reflect their scale or professionalism of the brand. They were showing up for every trade show and event, but were not leaving a mark.

The Turning Point: Creating Collateral For Better Sales

We focused on one thing they needed the most- giving them the marketing assets. We created standees that would catch a passerby’s eye and a brochure that a sales team would walk a client through. We made sure every line, font, layout, and colour reflected their brand values.

The Strategy

Standee Design

• We designed bold, clutter-free standees that grabbed attention in crowded exhibition setups
• We kept the message short, crisp, and visible even from a distance
• We used clean branding that reflected Mangalam Print Pack’s brand tone

Brochure Design

• We kept the text minimal and structured the content in such a way that it doesn’t feel overwhelming
• We highlighted the key benefits, the sectors served, and the brand’s core strengths
• We made it easy to flip through during quick meetings or pitches

Visual Consistency

• We matched the standee and brochure styles for a unified brand feel
• We used consistent colours, fonts and layout structure

The Outcome

• Mangalam Print Pack now has a clear, well-designed sales collateral for events and sales
• With the promising sales-ready tools, they look more professional and grab attention at events
• The brochure gives structure to sales conversations, without getting lost
• The sales collaterals reflect the quality of their work and services