Movie Promotion for Production House

Mumbadevi Visions is a Gujarati film production house. For their upcoming feature film Ram Bharose, they needed to build early excitement and get people talking before the release. We led the social media campaign and partnered with influencers to build real anticipation and audience connection online.

• Built early digital buzz for Ram Bharose
• Created scroll-stopping content for social media
• Partnered with influencers to widen reach
• Boosted engagement ahead of the film’s release

The Big Problem: Great Film, But No Online Attention

Ram Bharose was a well-made film, but it lacked the digital presence it needed during its early promotions. With new films releasing every week, standing out online is tough. You need buzz, something to build anticipation and keep people talking.

Mumbadevi Visions struggled to push their film through the noise. No one was talking about it, and the producers were worried it would quietly slip through the cracks.

The Turning Point: Creating A Buzz-First Promotion Strategy

We focused on making people talk about the film. We built a full social media and influencer plan to create pre-release buzz. Teasers, creatives, reels, influencer shoutouts- we did it all. Our promotion strategy was a hit, making people think the Ram Bharose film was worth waiting for.

The Strategy

Social Media Marketing

• We launched a social media campaign with posters, teasers, reels and BTS moments
• We created a content calendar and consistently posted every week. We could see the momentum building
• We kept the tone conversational and emotionally connected with the storyline

Influencer Collaborations

• We reached out to creators whose audience matched the film’s vibe
• We planned reel shoutouts, review-style posts, and story mentions
• We focused on engagement-led reach instead of just follower counts

Real-Time Engagement

• We responded to comments, DMs to keep the buzz active
• We reshared UGC and audience reaction to fuel further conversations
• We maintained consistency till release week to keep the buzz alive

The Outcome

• Ram Bharose gained strong pre-release visibility across platforms
• Influencer partnerships drove engagement and shares
• Social media pages saw a rise in followers and interactions
• The film got an active audience base