Web Development for HR Tech SaaS

TeamLease HRtech is a stock-market-listed HR solutions provider in India. One of its core products, TeamLease HCM. It is a SAAS tool built for end-to-end HR management. The product was exceptional, but it didn’t have a space of its own to speak to potential users. We built a clear and focused website that helped HR teams understand the product in minutes.

• Built a dedicated product website from scratch
• Structured content tailored to HR professionals
• Designed the site for conversions and lead generation
• Improved product visibility across digital channels

The Big Problem: Solid Product, No Digital Identity

TeamLease HCM tool was already used by clients. But the product lacked a standalone website. It needed a space to showcase what it did, how it worked, or who it was built for. Everything was hidden under the broader TeamLease HRtech umbrella.

Thai made it difficult for potential customers to even know it existed, and to trust it. The lack of product clarity and visibility was costing leads and slowing growth.

The Turning Point: Create A Focused Website For Product Visibility & Discovery

Since the TeamLease HCM tool was already in demand, we wanted to give it a separate website. This way, the potential clients can understand what the tool is about, how it performs and how it could help their business without getting mixed up with any other products.

The Strategy

Website Design

• We built a clean, professional layout that reflects the product’s credibility
• We designed the section flow to explain what the product is and how it helps.
• We added actual screenshots of the tool and clear visual symbols like icons to explain each feature in a simple, visual way.

UX And Navigation

• We focused on easy flow, from the homepage to pages like features or demo
• We designed a mobile-first experience to match user behaviour
• We made every page skimmable and self-explanatory

Conversion Setup

• We placed contact and demo CTAs where they naturally fit
• We used benefit-driven content instead of feature dumping
• We built pages to support paid traffic and SEO in the long run

The Outcome

• TeamLease HCM now has a standalone digital presence
• Prospective clients clearly understand the tool and how it helps
• The website became a key touchpoint for lead generation
• The brand positioning shifted from ‘hidden product’ to ‘go-to HR platform’