8 Ultimate AI Tools for Content Marketing in 2024

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Content
November 6, 2023
8 Ultimate AI Tools for Content Marketing in 2024

Do you ever find it tricky to keep up with writing awesome content for marketing on time? 

Well, you’re not alone! Many times, it becomes tough to stay creative and meet those deadlines. But guess what? Generative AI is like the superhero of content creation. 

As you already know, AI writing tools have changed the game since their introduction. They can help you churn out content without breaking a sweat (or maybe just a little bit). Writing social media posts, evaluating pre-written content, suggesting a wireframe, etc., is fine, but can AI writing software help you with content for marketing too?

Of course, it can. The catch is that there are so many AI writing tools out there today. Choosing the right one can be difficult. The key is to find the best AI writer that vibes with your style, making content generation easy for you (and fun too). So how do you start?

What Should You Look for in an AI Writing Tool?

Alright, here’s the lowdown for picking the best tool for AI content generation. First off, go for tools that run on big language models like GPT. They’re the foundation for good quality. Make sure the tool lets you control style, tone, and content. You’ll also want to look for user-friendly stuff that won’t make you pull your hair out (after all, it should make your life easy). What we have seen is, web-based apps are usually good for that. Also, check if the price matches what you need and expect. 

Another aspect to consider is looking for a tool that lets you team up with the AI. With these pointers, you’ll nail it and find the AI sidekick that’s perfect for marketing content writing. 

Long story short, keep these things in mind when choosing the best AI writer:

  • Big Language Models (Like GPT): They’re the backbone for quality.
  • Control over your words: Make sure you can shape the style, tone, and content.
  • User-friendly web tools: Go for stuff that won’t make you go crazy – web-based apps usually fit this requirement better than an AI writing app.
  • Costs that make sense: Match the price with what you need.
  • Cool features: Think collaboration, setting a vibe, and easy peasy usability.
  • (Bonus) Ethical vibes only: Skip the tools that are all about spam.

Top 10 AI Writing Tools Currently Available in 2024

Proco 

Proco crafts articles that sound as human as you do (not spitting out robot-like content). Using advanced AI, it ensures quality in the content and lets you control the tone of it. This way, it’s easy to write content that click with the readers. All of these while keeping your SEO game strong with the latest keyword trends, clusters and some automatic links between blogs.

Best features

Human-like writing

Proco’s smart AI and special writing process make sure it generates really good, human-like stuff.

Choose your style

Want to decide how your writing feels? You got it with Proco! Choose the vibe and tone that fits what you’re writing about.

Speaks many languages

Not just good at two languages, it can talk in over 100! Making it easy for you to reach people all around the world.

It’s really fast 

Thanks to some tech tricks, Proco is super-fast and can handle a bunch of writing at once.

No waiting around

Proco does its thing quietly in the background, so you can do other stuff while it works its magic. 

Limitations

Needs clear topics

Proco works best with topics that are clear and straightforward. It might not catch all the details if you’re talking about something that is really specialized or super niche.

Not a super creative genius

Proco is awesome for giving you the facts and making things sound good and SEO-optimized, but it’s not the best at super creative writing. 

Pricing

  • Free: Three content clusters every month
  • Plus: EURO 49/ month (Take control over SEO)
  • Enterprise: EURO 99/month (Create unlimited clusters and articles every month)

Customer Reviews

G2: 5 (1 review)

Rytr

Rytr is an affordable tool for handling multiple projects with easy collaboration and strong project management. It’s a user-friendly AI writing assistant for businesses and comes with a quick rich-text editor for speedy content creation (around 15 minutes for a 1,000-word piece). The main part is, it helps overcome writer’s block by automatically creating high-quality copies for multiple purposes (40+ use cases).

Best features

Optimized content creation

SEO analyzer for discovering optimal keywords and generating well-crafted content briefs.

Effortless accessibility

Fast, responsive, and mobile-friendly interface ensuring easy and efficient use.

Top-tier customer support

Excellent customer support with an impressive 99% average satisfaction score.

Versatile integration 

Availability of plugins for seamless operation in preferred platforms like WordPress and Shopify.

Limitations


Feature constraints

Falls short in features compared to other tools in the market.

Editing for lengthy content

Manual editing is necessary for refining long-form content.

Pricing

  • Free: $0/mo (Generate up to 10k characters monthly)
  • Saver: $9/month (Generate up to 100k characters monthly)
  • Unlimited: $29/month

Customer Reviews

  • Trustpilot: 4.8 (2348 reviews)
  • G2: 4.7 (748 reviews)

Copy.ai

Copy.ai, using the capabilities of ChatGPT-4, helps you make blog and marketing drafts fast. Copy.ai makes it easy for you to create top-notch content in seconds. It’s known for providing templates for articles, social media, emails, etc. It gives you tools for creating short and long content and comes with suggestions for including creativity in the write-up.

Best features

Template repository

You get a template library for creating blog outlines and briefs for writers.

Enhanced security 

Heightened security measures for enterprise organizations prioritizing data compliance.

Workflow automation

Streamline processes with workflows like transcript-to-content brief, automated content repurposing and content refreshing.

Limitations

Quality drop

Reviews say the service quality goes down from ChatGPT-4 to GPT-3 after a while.

Expensive

The tool becomes expensive if you do not produce enough content

Pricing

  • Free: Up to 2000 words monthly
  • Pro: $49/month (5 users and unlimited brand voices)

Customer Reviews

  • Capterra: 4.4 (60 reviews)
  • Trustpilot: 3.4 (175 reviews)

Surfer SEO

Surfer SEO boasts producing articles that read well and rank high. With real-time feedback, an Outline Builder, and global optimization insights, you can produce top-ranking content easily with Surfer SEO. Additionally, it checks for plagiarism and gives instant insights into structure, word count, keywords, and images for global rankings.

Best features

Workflow tools

Keyword research and outline generator saves time and enhance content strategies.

Real-time analytics

Get instant insights and guidance on your content as you write.

Integration and support

Integration with Google Search Console and SEMrush, along with excellent customer support.

Limitations

No free trial

You can’t try the software for free before deciding.

Analytics

You’re limited to a static analysis.

Pricing

  • Essential: $89/month (For small businesses and freelancers)
  • Advanced: $179/month (For mid-size agencies and marketing teams)
  • Max: $299/month (For agencies and teams scaling with AI)
  • Enterprise: Custom pricing (For large agencies and marketing teams)

Customer Reviews

  • Trustpilot: 4.4 (42 reviews)
  • Capterra: 4.9 (358 reviews)

Jasper AI

Jasper stands out as an excellent tool for crafting diverse content, such as articles, blogs, books, and scripts. It provides entirely original and SEO-friendly material, customized for your marketing needs. What’s even better is that Jasper is versatile, helping generate ideas and content in your brand’s unique voice, whether it’s a short piece or a longer one.

Best features

Long content

Jasper supports creating longer content for blogs, articles, and books.

Quick start for marketing

Utilize pre-written content to kickstart your marketing initiatives.

Easy integration

Integrate Jasper smoothly with platforms like WordPress, Google Docs, and HubSpot for a more efficient workflow.

Ready-made templates

Offers templates for different types of content, like emails, social media posts, landing pages and ad copy.

Limitations

Content limits 

Users might face restrictions on content, even with a premium subscription.

Irrelevant words

Occasionally offers words that may not be relevant to the context.

Pricing

  • Creator: $49/month (1 brand voice)
  • Team: $125/month (3 brand voices)
  • Business: Custom pricing

Customer Reviews

  • Capterra: 4.8 (1832 reviews)
  • Trustpilot: 4.5 (4137 reviews)

Simplified


Simplified is a user-friendly AI writing app with a million users and G2 awards. It’s perfect for creating high-quality content for various needs, from landing pages to social media posts and video editing. It’s among the top AI writing tools available!

Best features

Various templates

Pick from over 50 templates for different content.

Customization options

Adjust your content in 10+ tones and 30+ languages.

Repurposing

Quickly reuse your published content with the AI-powered Rewriter Tool.

Flexible content creation

Create both short and long-form content as per your needs.

Limitations

Similar ChatGPT-4

The text results aren’t much better than ChatGPT-4 since it uses the same API.

Translation issues

The translation to other languages may not be correct many times.

Pricing

  • Pro: $11/month (35000 words, 1 seat)
  • Business: $29/month (100,000 words, 5 seats)
  • Agency: $119/month (600,000 words, 10 seats)

Customer Reviews

  • Capterra: 4.7 (225 reviews)
  • Trustpilot: 2.7 (29 reviews)

ChatGPT

ChatGPT, by OpenAI, generates a variety of content including blog posts, articles, creative pieces, etc. It helps boost online presence, assists with writing projects, and provides ideas for content strategy. It’s a great tool for effective and tailored content generation. 

Best features

Easy starters

Shows you how to start conversations with simple prompts.

Keeps getting better

It can learn and improve itself over time.

Accurate responses

ChatGPT understands context, making its responses more accurate.

Different content

Creates so many types of content and can work with multiple languages.

Limitations

May give wrong info

It might provide answers that are not entirely correct.

Not for academic research

It doesn’t include sources, so it’s not ideal for academic work.

Pricing

  • Free: GPT 3.5, best for routine content generation tasks
  • Plus: $20/month (GPT 4 with browsing capabilities and DALL-E integration)

Customer Reviews

  • Capterra: 4.6 (38 reviews)
  • G2: 4.7 (428 reviews)

Writesonic

Writesonic assists you in crafting content, enhancing SEO, and utilizing intelligent AI chatbots. It combines SEO and AI to increase your organic traffic by understanding competitors’ strategies and incorporating trending keywords. Driven by GPT-4, it stands as an advanced alternative to ChatGPT.

Best features

All-in-one support

This tool works with both GPT-3.5 and GPT-4, offering various AI tools for different tasks.

Diverse content help

Assists with writing, rephrasing, expanding sentences, summarizing text and even creating stories and landing pages.

Languages supported

You can use it in up to 30 languages, making it versatile for a global audience.

Easy integration and export

It easily connects with other services and allows one-click exporting to WordPress.

Limitations

Credits required

Advanced usage and editing may require additional credits.

Not ideal for Tech Articles

It may not be the best choice for creating tech-related content.

Pricing

  • Free: For hobby projects
  • Small team: $13/month (Great for small business)
  • Enterprise: $500/month (Great for medium-large businesses)
  • Freelancer: $16/month (Great for individual content creators)

Customer Reviews

  • Capterra: 4.8 (1934 reviews)
  • Trustpilot: 4.8 (5167 reviews)

Machined

Machined helps you create useful articles that boost your website’s ranking on search engines. Machined organizes, writes, and connects articles quickly, ready for your website. It does everything from researching keywords to writing content. And with citations, your articles will stay current and relevant online.

Best features

Automated precision

Machined does the research for always-updated content, adding references, citations, and links.

Human-like quality

Machined makes content that reads like it’s written by a person.

Versatile publishing

Easily publish directly to your blog, with support for WordPress and other platforms.

Budget-friendly

Machined is cost-effective, making you pay only for what you use.

Limitations

Not always fully original

You’ll have to check for plagiarism, as the content might not be entirely unique.

Requires tech know-how

using Machined.ai effectively needs some technical knowledge.

Pricing

  • Free: 3 content clusters every month
  • Unlimited: $49/month + AI usage costs (Unlimited clusters and articles)

Customer Reviews

  • Trustpilot: 3.6 (1 rating)
  • G2: 5 (1 rating)

Find the Best AI Writing Tool for Marketing

AI writing tools are handy tools for saving time in content creation for marketers and writers. While there are many options, many tools have similar features like templates and web interfaces. Some even have extra tools like built-in SEO capabilities. When choosing the best AI writing tool, look at features, user reviews, and limitations to ensure it fits your content quantity and quality needs. Also, your specific needs will play an important role in selecting the right tool. For example, if you want to start with a free option for AI writing that also helps with SEO, check out Proco.

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Chirag Gojaria

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