How to improve your SEO with user-friendly interlinking

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November 6, 2023
How to improve your SEO with user-friendly interlinking

In the online world of digital marketing, Search Engine Optimization stands as the influential technique for online success. Among many things that contribute to SEO, user-friendly interlinking proves to be the most important tool.

In this article, we’ll explore the importance and details of internal links, internal linking SEO, content links, various types of links, blog linking, and internal anchor keyword links to amplify your website’s SEO, and address the crucial question – how many internal links per page SEO to be used?

Understanding Internal Links and Their Difference from External Links

In simple terms,  internal links connect pages within the same website such as blog linking, thus helping navigation and promoting the website as the whole user experience.

While external links direct users to pages of different websites and establish connections with external sources. 

Both these types of links are important for SEO, impacting site structure, user engagement to generate traffic, and search engine rankings.

 Why Internal Links Are Important for SEO

Internal links connect different pages of your website and create a structure easy for the users and search engines to understand.

When used strategically, they enhance the user experience by providing ideal navigation through pages on the same website.

 It also contributes to internal linking SEO by guiding search engine bots through your site.

When connected well, Internal links facilitate logical flow and help users to navigate and explore, thus engaging and improving the usability of the website.

 

Three reasons for Internal link SEO include

1. Improved Crawling and Indexing:  

Internal links help bots find and index various pages on your site effectively, thus contributing to better clarity.

2. Better User Experience:

Tactfully placed internal links help in navigation, reducing bounce rates, and long user engagement, which positively influences SEO.

3. Keyword Relevance and Authority:

Internal links are attached with keywords, signalling search engines to give the relevance of specific pages, playing a vital role in improving keyword rankings and harmony with your content.

Let’s explore different types of Internal Links

Navigational Links:

Navigational links are part of a website’s menu and provide a guided structure for easy navigation and better user experience.

Footer Links: 

Footer links are placed at the bottom of a webpage, which contains important pages and information. They provide a shortcut and easy accessibility to essential content.

Sidebar Links:

Sidebar links are placed on the side of a webpage and are used for highlighting specific content. They contribute to user engagement and help organize information effectively.

Contextual Links:

Contextual links are placed within the content and are well connected with other pages. They provide additional information and offer a seamless user experience. 

Things to remember while creating a user-friendly Interlinking Strategy

1. Content Links and User Engagement

Content links connect users from one piece of information to another. Placing these links helps search engines understand the contextual relevance of different pages.

2. Use the right types of Link

Each link has significant relevance in the content and SEO. As discussed above, navigation links, sidebar links, footer links, and Contextual links have one major goal to provide a better user experience and engage the reader.

3. Internal Anchor Keyword Links

Internal anchor keyword links when used strategically improve keyword rankings and help SEO to move ahead in the search bar. These keywords are to be placed thematically for better significance.

4. How many Internal Links Per Page SEO?

As there is no fixed number of links to be used, overloading the page with internal links can negatively impact the user experience and decline the engagement of the viewers. These links should be relevant and contribute to the topic of the article.

5. Regular Audits

With the advancement of the world and technology, the topics should be reviewed and updated and so the internal links to ensure the relevance and thorough experience of the user.

6. No follow links

This tag is used when the information is not to be passed to search engines for SEO value This link will not give authority from the linking page to the linked page and is used to prevent the transfer of links which makes the link unsevere for search engine optimization.

7. Call to action links

This link is used to make users frequent visitors to the page or website by asking them to sign up for a newsletter, offer, or make a purchase. This link tries to gather information from the user to give them a better experience for the future.

8. Hyperlink Page position

These links are placed near the relevant keywords to increase their visibility and try to engage users on the website.

In Conclusion,

To create a user-friendly interlinking,  which can improve SEO, there are important things to be done ranging from using the right keywords to placing the links for visibility. These things will not only provide support to other strategies used for SEO but also help search engines understand the structure of your content as well as the website along with giving a better user experience.

Thus these are some of the best ways you can achieve the desired result that can elevate your SEO game and increase your online presence.

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Chirag Gojaria

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