Airavat Entertainment is a production house that works across three areas- films, music, and theatre. But the brand lacked a strong online presence. There was no proper logo, no website, no digital story, and no consistency across channels. We built a solid brand and digital identity that finally reflected who they are. Here are the highlights of our collaboration.
- Unified brand identity across all platforms
- One central website to showcase the work done
- A growing digital presence through social media platforms
- More visibility. More clarity and more trust from the audience
The Big Problem: Scattered Presence; No Clear Identity
Airavat Entertainment was doing some great work in films, music and stage productions. But there was no unified brand identity across its three verticals. It did not have a proper logo, a website or a structure on social media. It was hard for collaborators, viewers, or artists to find the brand online or understand what it really stood for.
Without a clear identity, the team weren’t being taken seriously. They were losing opportunities. The brand stayed stagnant without any growth, visibility or trust.
The Turning Point: The Brand-First Reset
We started with the basics. We understood that Airavat Entertainment need a proper identity first. We created a logo, built a website, fixed the social media flow, and launched their YouTube channel. And then, we ran paid ads to reach new people.
The Strategy
Branding & Identity
- We built a unified logo that linked Airavat’s three verticals- film, music & theatre.
- We picked bold & creative colours and fonts for the logo.
- We created ready-to-use design templates for posts, videos, and event promos.
Website on Wix
- We designed a responsive website that was user-friendly and showcased all their projects and services across three divisions.
- We made sure the website was mobile-friendly and was easy to update later.
- We used clean visuals and simple yet effective copy to tell their story without overloading the site.
Social Media & YouTube
- We managed their social media channels and prepared a content plan with regular posting schedules to grow audience engagement.
- We launched their YouTube channel and regularly posted videos with proper tags, titles, and thumbnails.
- We handled video optimisation and growth strategies.
Paid Ads & Brand Collaborations:
- We ran paid ad campaigns to reach the right crowd- theatre goers, film buffs and music lovers, to increase reach and engagement.
- We built a few brand collaborations to expand their audience base organically.
- We focused on quality reach, not just big numbers.
The Outcome
- Airavat Entertainment now has a strong, clear and single identity across all digital platforms.
- The website became the single place to explore everything they do.
- Social media pages started getting better engagement and traction.
- The brand looked more professional and trustworthy to partners and followers.
