Movie Promotion for ARGP Films

The Challenge: Getting Noticed

As a relatively new production house, ARGP Films had difficulty in getting the attention for their movie Chal Bhaj Chaliye. Despite their talented team and impressive work, they did not see any traffic or visibility they needed before the movie’s release.

Their challenge was that their digital presence was not strong enough to cut through the noise. For them, it was more than just marketing a movie but creating a recognisable name in the industry.

Our Approach: Creating a Memorable Branding

We aimed to build ARGP Film’s identity from the ground up. Our approach was simple- we wanted people to remember the brand. So we came up with the idea of full-suite branding, website creation, ad campaigns, and YouTube management.

Services Delivered

Logo Design:

• We started by creating logos for the ARGP Films.
• In just 8 days, we delivered both logos
• It gave their brand a strong, recognisable face in the industry.

Built an engaging website:

• We built a sleek Wix website that communicated ARGP Films production house’s story
• We focused on showcasing their founder’s journey, highlighting key achievements and their portfolios

Paid Ad Campaign:

• We ran Google Ads worth Rs. 8.39 lakhs, which drove 60 lakh+ views and 25 crore+ impressions
• We spent a further Rs. 2.5 lakhs on Meta Ads which expanded the movie’s reach and made sure the right people saw it

YouTube Channel Monetisation

• We managed ARGP Music’s YouTube channel
• We uploaded videos regularly
• We fixed the copyright issues
• We also set up the channel for monetisation and opened new revenue streams for the client

The Results

• The logos created a lasting impression
• The ad campaigns brought millions of views and impressions
• The YouTube channel was monetised, boosting ARGP’s online presence

If you want your brand to stand out like ARGP Films, contact us. We are here to help!