10x organic lead growth for an IT Company

Benzatine Infotech approached us with a need for a solid online presence that would represent their expertise in technology and IT services. They wanted us to enhance their user experience, redesign their website and work on branding, and SEO. Here are some highlights of our partnership

• 16% increase in search visibility
• 9.15% growth in clicks from potential customers
• First-page keyword rankings for key service pages
• A tailored, user-friendly website for their audience

The Challenge: Need for a Solid Online Presence

Benzatine Infotech’s website had several issues. It was chunky, outdated, and not user-friendly to navigate. It didn’t communicate or reflect their services effectively. Visitors were leaving the website even before taking action, and the site was not converting leads at all.

They also had another concern- their local search visibility is weak and underperforming. Their competitors easily over-ranked them, making it difficult for Benzatine to stand out.

Our Approach: Practical, Focused, and Impactful

We understood that for Benzatine Infotech, it was beyond just ‘fixing the website’. So we came up with a strategy to improve their digital presence, build trust with their audience, and stand out from the competition.

Services Delivered

Website Redesign

• We worked on the seamless website navigation part so that visitors could quickly & easily find what they needed
• We made the design professional
• We highlighted their services in a way that was clear and compelling
• We ensured that the site is mobile-friendly and responsive for all devices

Local Visibility with GMB Optimisation

Benzatine Infotech wanted to be the go-to tech partner in their area. For the brand to appear in local searches, we optimised their Google My Business (GMB) profile.

• We updated the key details to attract the right audience
• We improved local SEO to make them more visible in their community

SEO Strategy for Long-Term Growth

We knew Benzatine needed more than just the traffic; but the right traffic.

• We conducted in-depth keyword research of what their target audience was searching for and optimised their site for those keywords
• We looked into on-page SEO, from titles to technical fixes
• We also focused on improving the speed and usability, which search (and we users) love

The Results

• Impressions: Search visibility grew by 164%
• Clicks increased by 9.15%
• Keyword positioning: First-page rankings for key service pages
• Redesigned website: A modern, user-friendly website that got them leads

If you are facing similar challenges, we are here to help! Contact us to create a digital presence that gets you results.