10x User growth by ASO for Kids Gaming App

Bexcode Services is a tech company focused on web, software, and app development. Though their services were solid, their poor digital presence didn’t help them reach a wider audience and grow. We stepped in to improve their online visibility, drive app downloads, and generate quality leads, through a mix of ASO, paid aids and social media.

• Higher app visibility and downloads through ASO
• Steady lead flow via Google and Meta ads
• Improved social media engagement with structured content
• Stronger & solid digital media presence across platforms

The Big Problem: Low Discovery & Reach

Bexcode Services has strong technical offerings. But people couldn’t find them. Their app listings were not optimised, and so, the download rate stayed low despite having quality features.

Paid ads were not running, and their social media lacked direction and consistency. Because of their poor digital presence, their growth was stagnant, and they were not showing up where their users were.

The Turning Point: The Digital Visibility Stack Approach

We took the approach of what we call the digital visibility stack. We started by fixing ASO, followed by running paid ads and consistently posting content on social media for increased visibility. By covering all three fronts at once, we made sure every user took action, which drove results.

The Strategy

App Store Optimisation

• We updated app listings with better keywords, meta titles and meta descriptions
• We used metadata optimisation to improve search rankings in app stores (Android/iPhone)
• We focused on visibility and clarity to drive more downloads

Paid Ads On Google & Meta

• We launched performance-focused Google and Meta ads campaigns to drive installs, website traffic and leads
• We created simple, clean and high-converting creatives that reflected the products very well
• We optimised the ads regularly for maximum ROI and to improve results

Social Media Management

• We built a structured social media strategy and content plan, tailored to the brand’s audience and service areas
• We scheduled the posts and were consistent in posting to grow brand visibility and build interaction.
• We kept the tone conversational and shifted from being professional to boost engagement.

The Outcome

• App listings ranked higher and drove more organic installations.
• Paid ads delivered steady leads and site traffic.
• Social media pages became active and visible across different platforms.
• Bexcode Services built a more trustworthy, accessible digital presence.