Packaging Design for FMCG Brand

Bhagwati Group of Industries approached us to redesign the packaging of one of their key products- Dhanadal. While the product was already trusted in the market, the packaging didn’t match its quality or attractive to today’s retail space. We designed the packaging, making it market-ready.

• Fresh, clean, instantly noticeable packaging design
• Used clear fonts, bold colours & visible pricing
• Consistent look across all pack formats
• Print-ready files delivered for hassle-free production

The Big Problem: Great Product; Underwhelming Packaging

Dhanadal is a fast-moving product of the Bhagwati Group. But the packaging was plain, forgettable, outdated and didn’t reflect the brand’s value. There was no visual hook, and the product got lost among the competitors.

The product needed a visual refresh that would stand out among the rest and speak to customers the moment they saw it.

The Turning Point: A Simple, Strong Design Approach

We focused on creating a packaging design that looked clean, bold and aligned with the product’s positioning. We kept the design aligned to the brand’s values and made sure it supported retail visibility.

The Strategy

Visual Identity Through Packaging

• We used a bold colour palette and structured layout for instant visibility
• We made sure the brand name was prominent, with supporting elements kept clean
• We balanced aesthetics with clarity, making it easy for customers to identify

Production-Ready Execution

• We made sure the design suited perfectly for all pack formats
• We delivered layouts with all necessary print specs and alignment details
• We made sure the design was ready to print without any need for rework

The Outcome

• Bhagwati’s Dhanadal now has a modern, appealing and professional packaging.
• The product now stands out better in the retail environment.
• With the visual consistency across all pack formats, the product has built a strong brand recall.
• Bhagwati Group of Industries now has packaging that supports both market appeal and trust.