360 Marketing for Cyber Security Firm

The Challenge: Building Certbar’s Trust and Visibility

Certbar Security wanted to establish big but found themselves stuck. Their website didn’t reflect their professionalism, and their marketing efforts weren’t getting the visibility or leads they needed. They also struggled to create a brand identity that aligned with their vision.

This held them back, delaying their goal to reach their audience and expand their business. They needed a solution that worked. Well, we love challenges & here’s how we tackled the situation.

Our Approach: Coming Up With a Full-Fledged Growth Strategy

From branding and website development to running high-impact marketing campaigns- our aim was straightforward- to build Certbar’s trust, drive traffic and set it up for long-term success. Our strategy covered every area that Certbar Security needed to grow.

Services Delivered

Branding

• To build a unique and solid brand identity, we worked on the
• Logo design and professional company profile
• Stationery, brochures, kiosks, infographics, and branded merchandise

Website Development

• Designed and developed,
• A user-friendly website on the Strapi Platform
• Engaging UI/UX for seamless usage and engagement

Marketing & SEO

• We created a full-suite tailored marketing strategy.
• Executed ABM campaigns (built automated LinkedIn & HubSpot funnels to connect with high-value clients)
• SEO- 477.12% increase in clicks, 270.53% growth in impressions, 55.75% rise in CTR and moved key pages into the top 10 and 20 rankings on Google by 24.81%

Course Marketing

• Promoted Certbar’s training platform, and generated 400+ leads through targeted, data-driven campaigns

Paid Advertising & Influencer Campaigns

• Ran optimised paid ad campaigns for maximum conversions and partnered with influencers to execute video campaigns for reach and engagement

The Results

• Significant growth in search rankings and overall SEO performance
• 400+ qualified leads through targeted course marketing
• Enhanced engagement and visibility through paid ad and influencer campaigns
• A fully optimised and professional brand identity and website

If you are looking to achieve big results like Certbar, contact us today to learn how we can help your business!