Rebranding for Diamond Jewellery Market

Elista Jewel, a US-based jewelry manufacturer, specializes in lab-grown diamonds. They approached us to match their brand identity with their values- sustainability, quality, and luxury. Here are the highlights of our collaboration

• A logo that symbolizes sustainability and sophistication
• A unified brand identity that reflects premium quality
• Professional business stationery for brand credibility
• Brand recognition in the overall US jewelry market

The Challenge: Building A Recognisable Identity In A Competitive Market

Elista Jewelry wanted to stand out in the highly competitive jewelry industry. Their old branding was not working and was ordinary, and disconnected. Neither their visuals did tell their story nor reflect their commitment to ethical practices and high-quality products.

It didn’t relate to their target audience- luxury-focused yet ethically conscious customers. They found it difficult to build trust and create a brand that feels premium.

Our Approach: Creating A Brand That Symbolises Both Luxury & Sustainability

We started by understanding the Elista jewelry- their story, values, and customers. This helped us know that it was unique. We came up with a bunch of strategies keeping three things in mind- storytelling, consistency, and timelessness.

Services Rendered

Logo Design

• We created a logo that is both minimal and stunning, reflecting their values- sustainability and luxury. It was simple, timeless, and memorable.
• We made sure the design aligned with the US standards and resonated with their targeted audience.

Brand Identity Development

• We created a unified brand identity, including visual elements, like color palettes, and typography and guidelines. This was to ensure consistent communication across all platforms.
• We made sure the brand identity clearly communicated their ethical, premium offerings to their target audience.

Business Stationery

• We created professional business cards, letterheads, and packaging designs that oozed signs of luxury and sustainability.
• We ensured the business stationery built credibility among the target audience

The Results

• The new branding has made Elista Jewelry instantly recognizable
• A consistent look across all platforms strengthened the brand’s presence
• The refreshed branding earned more trust and loyalty from the targeted audience
• Elista Jewelry now stands out in the competitive US jewelry market

If you want your brand to cut through the clutter like Elista Jewelry, contact us!