Branding and Marketing for Manufacturing Company

KMS Multi Engineers, the flange manufacturers, approached us for a digital upgrade and to stand out in the competitive B2B market. They wanted to enhance their online presence and generate high-quality leads. Here are some impressive results of our collaboration

• A user-friendly website that showcased the brand’s expertise
• 130 keywords ranked on Google, with 36 in the top 10
• 10 solidly converting B2B leads monthly
• A 3% conversion rate through targeted paid ad campaigns

The Challenge

The ultimate problem of the KMS was the low online visibility. Even though they were a recognizable name in the flange manufacturer industry, their digital presence was not established enough. Their website didn’t reflect their expertise and lacked functionality.

With an average online presence, they faced difficulty reaching potential customers and standing out among the competitors in the market.

Our Approach:

We came up with a digital marketing strategy that focused on building their online authority. We went all in and created a new website, devised smart SEO strategies, and ran paid campaigns. We wanted to make KMS easy to find, easy to trust, and impossible to ignore.

Services Rendered

Website Design & Development

• We built a new, user-friendly, and informative website for KMS and tailored it according to their target audience, showcasing their expertise and product range
• We made sure the website was easy to navigate, had clear CTAs, and had a professional design

SEO Strategy and Execution

• We conducted in-depth keyword research to improve search visibility
• Wrote 34 high-quality, SEO-optimised blogs that brought in organic traffic to the website

Paid Advertising

• We ran paid ad campaigns, spending Rs. 5 lakhs, focusing on awareness and lead generation

Branding & Design

• We designed brochures aligning with their brand identity
• We also provided consultancy and designed legal documents, to enhance their credibility

The Results

• The user-friendly revamped website attracted more visitors
• Overall 130 keywords ranked, out of which, 36 ranked in the top 10 on Google searches
• The organic traffic generated approximately $100 dollars per month
• They got approximately 10 solid B2B leads monthly
• We got 8073 clicks and interactions for the paid awareness ad campaign
• We achieved a 3% conversion rate through the targeted paid ad campaigns
• We strengthed their professional image through unified branding and positioned them as an industry leader

If you are looking to boost your brand’s digital presence, contact us!