Content Production & Paid Media for Engineering Manufacturing Brand

Motivational Engineers & Infrastructure Pvt. Ltd. is a growing company in the infrastructure and heavy engineering sector. The brand wanted to expand its digital presence and reach new clients online. With the goal of increasing brand awareness and bringing in more leads, we helped them by creating promotional videos and paid ads.

• High-quality promotional video content produced
• Targeted ad campaigns launched across platforms
• Increased digital visibility and brand recognition
• Boosted engagement and lead generation

The Big Problem: Low Online Visibility In A Competitive Industry

Motivation Engineers had a great portfolio to showcase, but they lacked a digital presence. Their products and services were not getting the attention they deserved. There were no videos that explained their work, and no ad campaigns running to bring in leads.

In a sector where visibility builds trust, Motivation Engineers were losing their game. Without digital outreach, they were not getting new clients, as well.

The Turning Point: Establishing A Strong Digital Presence

To begin with, we built a strategy around visibility. We created a promotional video that introduced their product clearly. Then we used targeted paid ads to put it in front of the right people, to drive clicks, enquiries and brand recall.

The Strategy

Video Creation

• We created a clean, engaging product video for digital platforms
• We made sure the product listing was clear, the visuals were of good quality, and the content was value-focused
• We tailored the format for online reach and mobile viewing

Paid Advertising Campaigns

• We ran targeted Meta and Google ad campaigns
• We focused on lead generation and brand visibility
• We also closely monitored the performance to optimise the budget and results

Platform Adaptation

• We delivered videos in different formats to use for social media, website and presentations
• We made sure that each ad format matched the platform best practices
• We made it easy for the client to reuse content across touchpoints

The Outcome

• Motivational Engineers & Infrastructure saw a sharp rise in digital engagement
• Their brand became more visible and attracted potential clients
• The video content gave them a reusable tool to explain their offering
• Paid ads drive traffic, enquiries and new leads as expected with 3x ROAS.