360 Branding and Marketing for Fin-Tech SaaS

Proco is an AI-driven platform that simplifies financial operations, automates reporting and daily bookkeeping. Though they were all set to create a bit impact in the finance industry, the lack of having a landing page put them behind. They were struggling to explain what their products actually do and drive sales. That’s when we stepped in.

• Built a conversion-focused landing page
• Clear messaging tailored to finance professionals
• Responsive, SEO-ready design that loads fast
• Boosted signups, engagement and credibility

The Big Problem: Great Products, But No Digital Presence

Proco had strong products but no clear way to present them online. When it comes to the financial industry, credibility matters the most. Without a landing page that explained their AI features clearly, potential users were unsure about what the tool did or how it helped.

The lack of structure and clarity affected their first impression. They were not getting any leads or driving sales.

The Turning Point: Building A Landing Page

We realised it was not about a design, but clarity. Financial professionals do not scroll for answers; they want a direct answer and decide fast. So, we focused on building a landing page that explains what Proco does within the first few seconds. The design, layout and copy were planned to build trust.

The Strategy

Visual Design

• We used a clean, minimal layout with finance-focused styling
• We kept the colour palette muted and professional to build trust
• We highlighted key features using icons, headers and short copy blocks

  

Content Structure

• We positioned the core benefits of Proco’s AI clearly above the fold
• We used simple, confident, trustworthy language, tailored to the finance industry
• We added CTAs in the right places to guide users toward action

Conversion Optimisation

• We designed the page to be responsive and fast-loading
• We focused on scroll-based content flow to keep users engaged
• We optimised for clarity, not clutter, to support lead generation

The Outcome

• Proco now has a strong digital presence tailored to their market
• The landing page helps users understand the product quickly
• Trust and engagement improved among potential clients
• The brand now has a launchpad for deeper campaigns and outreach