Brand Identity for an IT Company

Prominent TechnoLabs is a company that offers technology-driven products. Despite offering innovative solutions, their brand didn’t reflect it. We worked on their logo, brand identity, and app store screenshots to help stand out and look polished in front of potential users and partners.

• New logo reflected the brand’s trust and expertise
• Consistent brand visuals across platforms
• App screenshots built to convert
• Professional look that supported credibility

The Big Problem: No Brand Recall, No Downloads

Prominent TechnoLabs had great tech products, but their visuals didn’t match up. Their logo was outdated, branding lacked consistency, and the app store screenshots were generic. It created a trust-gap, and users were not convinced to explore more.

Though the products have value, there are no potential clients. The problem was how the brand looked from the outside.

The Turning Point: Build A Recognisable Brand Identity

We treated every design element as part of a growth strategy. The logo, brand identity, and app visuals were created to make people pause, understand the value and act. We focused on driving attention and trust.

The Strategy

Logo & Brand Identity

• We designed a tech-forward logo that balanced innovation and credibility
• We built a clean, modern visual identity that works for both print and digital
• We used a colour palette that’s easy to recognise

  

App Store Screenshots

• We created screenshot sets that highlight top features in seconds
• We used bold visuals and short text to capture interest quickly
• We optimised the layout and sequence to match store algorithms and user patterns

  

The Outcome

• Prominent TechnoLabs now has a visual identity that builds trust
• App store presence feels premium and conversion-ready
• Branding looks unified across all the platforms
• Improved chances of user engagement and recall