Quotes Gini is a mobile app that sends daily wisdom in bite-sized quotes. But as we know, even great apps can go unnoticed without a strong visual appeal. When the team found out there were no targeted download numbers, they approached us for a solution. Here are the highlights of our collaboration.
Quotes Gini had great content; their daily dose of wisdom was warm and refreshing. But the app store listing didn’t reflect its value. The screenshots were plain and didn’t explain why someone should download the app.
The icon also lacked personality and didn’t stand out in a crowded market. With thousands of quote apps competing for attention, Quotes Gini failed to impress.
We wanted users to stop scrolling, understand what Quotes Gini offered, and feel like they were missing out if they did not download it. We redesigned every screen, every pixel to hold attention and drive action.
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