Sky Aqua Colour is a company known for producing eco-friendly water-based inks. Though they offered high-performance colour solutions, their visual identity and product presentation didn’t reflect the quality they delivered. We built a full brand system to help them stand out.
- A modern logo aligned with industry and values
- Branded packaging with strong shelf presence
- A trade show kiosk that showcased the product range
- Unified branding across print, digital and product lines
The Big Problem: High-Quality Ink, Low-Market Impact
Sky Aqua Colour offered quality water-based inks, but had poor branding to position their products in the market. Their logo looked outdated, packaging lacked clarity, and their marketing materials didn’t communicate the value they stood for.
At exhibitions and in stores, though their ink quality outperformed many competitors, they did not stand out. They needed a visual branding to gain the market attention.
The Turning Point: Establish A Unified And Visually Appealing Brand Presence
We created logos and brochures that looked professional, told their sustainability story and brought consistency across platforms. We made sure the visuals reflected who they were- modern, reliable and eco-smart brand.
The Strategy
Logo & Brand Identity
- We designed a clean, modern logo reflecting fluidity and trust
- We built the colour palette and typography system aligned with their eco-mission
- We created brand guidelines to maintain consistency across both print and digital
Product Packaging
- We designed packaging that clearly communicated the product type and benefits
- We balanced functionality with aesthetics for better shelf presence
- We ensured the designs were easy to replicate across product ranges
Kiosk Design
- We designed a modular kiosk layout for exhibitions and trials
- We made sure the booth showcased their eco-friendly process and product range
- We prioritised product visibility and a user-friendly interface for visitors
Brochure For SARS Colour Trail Centre
- We created a clean, visually appealing brochure tailored for B2B outreach.
- We highlighted the key features, technical information, and product USPs for easy reference
- We aligned the tone and layout with the rest of the brand system
The Outcome
- Sky Aqua Colours now has a polished, consistent brand image
- Packaging and kiosk design improved the product recall and visibility
- Marketing materials helped explain product value more clearly
- The brand looks reliable, professional, and ready for global buyers
