Marketing Collateral for an IT Company

VPN Infotech is a tech solutions company offering IT services for businesses of all sizes. While their offerings were solid and exceptional, they lacked a strong client-facing pitch. They needed a sales brochure that looked sharp, told their story loudly on behalf, and opened doors.

• Designed a clean, professional brochure
• Write clear, crisp and benefit-driven copy
• Positioned VPN Infotech as a trusted tech partner
• Made sales conversations smoother and confident

The Big Problem: No Strong Sales Collateral

VPN Infotech offered great IT services to businesses. But when it came to sales conversations, they didn’t have a strong tool to back them. No brochure, no single sheet that explained what they did, who they helped, or why someone should choose them.

Their team struggled to explain complex offerings in a short span, and they were losing interest early in the funnel.

The Turning Point: The Brochure-Led Sales Push

We wanted the brochure to do the talking. Our ‘Brochure-Led Sales Push’ approach aimed to simplify VPN Infortech’s pitch, make it visual, and turn every first meeting into a potential opportunity.

The Strategy

Clear Positioning First

• We understood VPN’s services, USP, and target industries
• We identified what matters the most to their prospects
• We reworked messaging to sound clear, direct and benefit-led

Visual-Led Layout

• We designed a sleek brochure with a clear structure
• We used colour, spacing and layout to guide attention
• We highlighted key offerings through icons and sectioned visuals

Content That Supports Sales

• We avoided jargon and kept the language simple and punchy
• We focused on pain points, benefits and real business use
• We structured sections to suit verbal walk-throughs during meetings

Print & Digital Ready

• We delivered formats suitable for both printing and sharing digitally
• We ensured readability across devices and platforms

The Outcome

• Increased clarity in sales presentations
• A go-to sales asset for all first meetings
• More confidence in pitching their services
• Stronger brand recall among prospects